1. The Online Environment
2. Getting started online
3. Website development
4. The B2C online presence
5. The B2B online presence
6. Search engine optimization
7. Online advertising
8. Permission marketing
9. Social media marketing
10. Epilogue
Author Bio
Alan Charlesworth is a Senior Lecturer in Marketing and Digital Marketing, and has been involved in online marketing as a practitioner, consultant, trainer, researcher, educator and author since 1996