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Welcome to Hospitality: An Asian Perspective (Chon, Maier)    首頁 > 2014-2024 新進原文教科書

Hotels, meeting and exhibition venues, travel and eco-tourism, food and beverage services all fall under the broad hospitality industry. Asia has seen significant growth in its hospitality industry over the past decade. Manyhospitality groups are rapidly expanding into the Asian hospitality market, focusing their efforts particularly in China, India, Indonesia, and Hong Kong.

The first edition of Welcome to Hospitality: An Asian Perspective provides a broad overview of the Asian hospitality sector, including lodging, food and beverage services, global gaming, meetings, events and exhibitions, escapist tourism, and the future of the hospitality and tourism industry. Special attention is also given to Asia’s unique culture and economic changes which have influenced hospitality.

Additionally, new material surrounding robotics, artificial intelligence, innovation, digital transformation, and the advancement of technology are included. Leadership profiles of Asia’s most successful hospitality leaders and “graduate glimpses” will also highlight the successful career paths afforded to students in the broad and diverse sectors within hospitality.

KEY FEATURES
• Topics covered include hotels, meeting and exhibition venues, travel and eco-tourism, food and beverage services, and other related areas under hospitality.
• The broad coverage includes lodging, food and beverage services, global gaming, meetings, events and exhibitions, escapist tourism, and the future of the hospitality and tourism industry with emphasis on Asia’s unique culture and economic changes which have influenced hospitality.
• Special attention is given to topics on robotics, artificial intelligence, innovation, digital transformation, and the advancement of technology and their impact on hospitality.
• Leadership is discussed using profiles of Asia’s most successful hospitality leaders, along with “graduate glimpses” into successful career paths afforded to students in the broad and diverse sectors within hospitality.
• A special web chapter has been added to discuss and address the huge impact the Covid-19 pandemic had and still has on the industry, and what the industry had had to do to overcome this crisis and the key changes to tackle the post-pandemic new norm.

TABLE OF CONTENTS
Preface
PART 1 THE SPIRIT OF HOSPITALITY
Chapter 1 Welcome to the Hospitality Industry
Chapter 2 Dynamics of the Hospitality Industry
Chapter 3 Hospitality in Asia

PART 2 LODGING
Chapter 4 Hotel Development in the Asian Region and Beyond
Chapter 5 Hotel Management and Operations
Chapter 6 Innovations in Hospitality

PART 3 FOODSERVICE
Chapter 7 Hospitality and the Foodservice Industry
Chapter 8 Introduction to Culinary Arts, Pop-up Restaurant
Concepts, and Mobile Eating
Chapter 9 Beverage Management

PART 4 SPECIALIZED SEGMENTS OF THE HOSPITALITY
INDUSTRY
Chapter 10 The MICE Industry
Chapter 11 Global Gaming and Casino Operations
Chapter 12 The Shared Economy and Entrepreneurship
Chapter 13 Escapist Tourism
PART 5 THE FUTURE
Chapter 14 The Future of Hospitality
Chapter 15 Career Building for Success
Chapter 16 (Web) Special Topics - Hospitality and the Covid-19
Pandemic
Appendices
Glossary
Index

ABOUT THE AUTHORS
Kaye (Kye-Sung) Chon, Ph.D., is Dean and Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management in the School of Hotel & Tourism Management at The Hong Kong Polytechnic University. He is the recipient of the Ulysses Prize from the United Nations World Tourism Organization (UNWTO). He is the editor-in-chief of Journal of Travel & Tourism Marketing and Asia Pacific Journal of Tourism Research. He is a graduate of Virginia Tech, University of Nevada-Las Vegas, Georgia State University, and University of Maryland.

Thomas A. Maier, Ph.D., is an Associate Professor in Hospitality Management at the University of San Francisco, USA. He has a doctorate in leadership philosophy and a master’s degree in human development and international relations. He has been successful in producing several refereed academic scholarly publications. The focus of Dr. Maier’s research is in multi-generational leadership and revenue optimization.

 

ISBN 10 / 13 : 9789814922234 作者 : Kaye (Kye-Sung) Chon, Thomas A. Maier
出版年 : 2021 附註1 : 本書可提供學生特價,歡迎來電查詢
教師配件 : PPT, Solutions Manual, Test Bank
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